One of the problems that came up with the rising dependency on Google and SEO in general is the use of www. On the one hand there is no reason to use www anymore. 100% of modern browsers use the HTTP protocol by default so you don’t need to specify that you need to access the web part of a domain. It makes your site’s address larger and harder to remember, more ugly, less likely to fit alongside a logo. Also many suspect that it has an effect on your keyword density, therefore harming your search engine rank just a little bit. On the other hand most of the users still keep the old habit of typing www.site.com in the address bar.
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